Consciousness behind a brand, ecological principle and commitment to the
future generations.

In the adult, healthy and exuberant forest, one can identify the native trees of the Brazilian flora - jacarandá, maria-farinha, jequitibá, peroba, pau-ferro, jatobá. Together with the exuberant foliage, they close the forest, making it the perfectly balanced habitat for countless species of animals. There, wolves, otters, herons, toucans, deers, merles, lizards, dragonflys, parrots, etc., live together.

This harmonious naturalist portrayal, who would imagine, is in the crop and livestock heart of the State of São Paulo, and is an island of biodiversity, part of a green archipelago, surrounded by sugar cane plantations, that is, by the farms that compose the organic sugar cane complex of São Francisco and Santo Antônio sugar mills, in Sertãozinho.
 
The recomposition of the environmental condition as nature has created it may be the most complex and interesting aspect of the pioneer project of production of organic sugar in large scale of São Francisco sugar mill. When Native sugar arrives at the shelves of stores and supermarkets, a whole concept of life quality goes together, and it involves details that go beyond its production and industrialization, certified by renowned national and international agencies.

A much wider consciousness is implicit in organic products, generating continuous concerns and cares that, no matter how small they seem, are essential in the inverse proportion. Specifically in the project of São Francisco and Santo Antônio sugar mills, we practice what we call agriculture-ecology, whose systematic vision is supported on three main aspects in order to integrate the self-sustainability: the environmental, the economic and the social aspects.

  
From this point of view, we can understand better the routines that compose the day-to-day of the farms and the procedures and maneuvers that define the Green Sugar Cane Project.