From organic sugarcane fields and industrial process, Native produces organic vegetal alcohol that can be used in the food, cosmetic and farmaceutical sectors, for instance. In a market environment where the society demands a responsible behavior from the companies, the contribution from organic alcohol goes far beyond technical quality. Its use in the composition of cosmetics, medications and other produtcs incorporates to such products attributes of a production chain The use of organic alcohol in cosmetics, medicines and other products, incorporates them a supply chain characterized by the preservation of biodiversity, respect the environment and promoting social justice. By replacing the conventional product for the organic, the company can improve image and brand. perfectly identified with biodiversity preservation, respect for the environment and social promotion. Therefore, a company can obtain image and brand gains by replacing conventional product by its organic version.